What Can Businesses Learn From The Oscar Party Photo Booth?

There are few better ways to bring people together, create networking opportunities and capture those perfectly unguarded moments than a photo booth hire, and with the human element of both personal and professional relationships more important than ever, more corporate events are taking advantage of bespoke booths.

Probably the biggest photo booth this year, and the one that proves exactly why they are so important, is the photo booth at Vanity Fair’s Oscar Party. As their own article succinctly puts it, there is absolutely nothing that captures that atmosphere of elation and joy quite like one.

However, whilst much of the conversation will be about the celebrities who use the elegant silver-grey confines of the booth to be their authentic, unguarded selves, the more interesting story is the booth itself and why it became such an epicentre for these candid moments.

It reflects the huge century-long journey the photo booth has embarked upon, and how its purpose has changed from being a convenient machine where anyone can afford to take a picture of themselves in a public place to being the centrepiece in itself.

It also highlights how important the space itself is to the success of the photo booth; everyone at that Oscar Party has a high-quality camera in their pocket, and dozens of professional photographers are on hand to capture the night for the press, but the intimacy and privacy of the photo booth showcase a very different side of ourselves.

In practice, these shots are also being taken by the press, but there’s a feeling of comfort and closeness which allows people to feel like they can reveal themselves and show a side of themselves that is not carefully managed or posed.

Whilst this is particularly important for Hollywood actors and celebrities, it matters for corporate events as well; sharing a photo booth is very different to sharing a boardroom, and allows executives and professional peers to understand each other better.